On Black Friday in 2017, retailers in the United States earned a record-breaking $7.9 billion, according to Adobe Analytics. If you have not yet created a marketing plan for the biggest sales event of the year, you best get started! Here are some last-minute Black Friday marketing tips to help your brand stand out among the competition.
For many people, the internet appears to be a great place to vent about a bad experience in hopes to warn others or discover some sort of solution. In order to prevent unhappy customers from posting about your company or service again, you must first solve their problem. Here are some ways to integrate customer service methods in managing your online reputation: