Email marketing continues to prove itself as a top performer in generating the highest return on investment (ROI) for companies. In 2016, ROI was $44 for every $1 spent in email marketing. With 86% of professionals and 73% of millennials preferring to use email for business communication, according to HubSpot, there is no question that email marketing is here to stay. Take a look at a few ways to optimize your email marketing campaign.
Millennials are like the first-born child who would always get the attention of parents. That is, until the second child, or Generation Z, is born and slowly steals the limelight. In this instance, however, we are not talking about the attention of parents, but instead talking about the attention of marketers. Now that Gen Z is close to passing the Millennial generation in numbers, marketers are slowly switching gears to target Gen Z, which will soon make up almost one-third of the world’s population of 7.7 billion people by 2019. Here’s what social marketers need to know about Generation Z and how they differ from Millennials.
In a world full of advertising clutter, marketers need to create striking social media campaigns that will make lasting impressions on consumers. The end of July and the beginning of August mark the beginning of back-to-school shopping. On average, $828 billion is spent annually each year on back to school supplies. That billion-dollar number is music to the ears of many advertisers.
Marketing is moving at the speed of light. As Albert Einstein so eloquently stated, “To keep your balance, you must keep moving”...
A recent ComScore Report detailed that over 60% of all internet traffic in the United States is on a mobile device, up almost 50% from last year.