Email marketing continues to prove itself as a top performer in generating the highest return on investment (ROI) for companies. In 2016, ROI was $44 for every $1 spent in email marketing. With 86% of professionals and 73% of millennials preferring to use email for business communication, according to HubSpot, there is no question that email marketing is here to stay. Take a look at a few ways to optimize your email marketing campaign.
The short answer is YES. There is much contemplation in the marketing and advertising industries trying to determine whether this is the end for Outbound Marketing. Despite the rumors, a recent survey says that the speculation is largely overrated and that businesses should not be so quick to retire this trusted strategy.
As marketers of our brands, we all strive to ride the crest of the wave and be on top of the latest digital marketing trends. As we enter the back half of summer 2016, digital marketing trends that will excel in 2017 are starting to take shape. When researching the spotlight of digital marketers/agencies and consumers this year, the following areas will continue to grow at a rapid rate.
No matter your business, the old sales mantra has always been “A-B-C…Always Be Closing”. But in reality, even the best “Closer” will have little success if you and your business is not generating and nurturing leads constantly.