The Collapse of Cable

Remember when the family used to gather around and watch TV every night? Astounded by the moving pictures and captivated by the stream of information, television became a part of everyday life. Eventually, as digital cable and high definition came into the mix, the world simply could not get enough.

Those days are now over.

Sure, you might watch the news in the morning or tune into your sports teams at night, but how much live TV do you really watch? With the emergence of Netflix, Hulu, Apple TV, and other digital streaming providers, the demand for cable TV has found itself on the decline. This is not a recent trend, either, as the number of cable TV subscribers has been falling for more than half a decade leaving cable providers scrambling, trying to come up with some way to retain their once loyal customers. They have turned to customizable channel packs where you only pay for the channels you want to watch instead of paying for a package just to watch the two channels you really want. They are offering ways to watch live TV on tablets and phones. They are slashing the price of a cable subscription. But none of it is working.

The newest generation of Apple TV speaks directly to the future of TV where apps will be king, as Tim Cook introduced a new digital marketplace where developers can create apps to download just as you would on your iPhone. The growth of competition in the industry shows just how valuable these companies see the on-demand TV world with other players like the Roku and Amazon Prime acquiring a share of the cord-cutter footprint.

What side are you on? Are you holding on to your cable subscription, still tuning in every night to watch Jimmy Fallon? Or do you find yourself siding with the on-demand, cord-cutting generation watching what you want, when you want to? If you’re like most Americans, forgetting your cable provider is easier, and cheaper, than ever.

On December 11, 2015

/ Marketing /