Ranking on Google is a difficult task for any business, but for automotive dealerships it can be even more complex. Consumers beginning their process of car shopping do it almost completely online, and most looking to buy only visit 2 websites which makes ranking high even more critical. Below is a list of ways you can optimize your search results and increase your dealership’s placement:
1. Make sure your website loads in 3 seconds or less, especially on mobile. Studies show that a majority of consumers will abandon a site if it takes longer than that to load.
2. Diversify your website. Many dealers follow a cookie cutter pattern with the look, phrasing, and content on their website following the template that was originally placed for them by the manufacturer. Content may not matter to the national brand, but when you are a dealership in direct competition with a dealership selling the same car across the street, making yourself stand out could be the difference between a customer choosing them or you. Create original and unique content so that you aren’t blending in. Make your dealership unique to your customers, location, and employees.
3. Creating a Google My Business can help boost your SEO significantly, but it is important to make sure your information is correct and valuable in order to compete with other dealerships to show up on the first page of Google search results.
4. There are additional ways you can improve your website’s ranking off-site such as back-linking and creating consistency across all local and national business directories. Backlinks are when one website mentions another website and links to it. Backlinks are important because it is like being endorsed by another reputable source, and it can make an impact on your placement on a search engine. The second way to improve your website’s ranking off-site is by making sure your dealership’s name, address and phone number (NAP) are completely consistent everywhere online. It may sound easy, but it requires a very close attention to detail, even something small such as having your address listed with Ave on one directory and Avenue on another can affect your SEO.
Focusing on these few main points will help your dealership gain more awareness, grow your visibility and drive long-term sales.