Email marketing continues to prove itself as a top performer in generating the highest return on investment (ROI) for companies. In 2016, ROI was $44 for every $1 spent in email marketing. With 86% of professionals and 73% of millennials preferring to use email for business communication, according to HubSpot, there is no question that email marketing is here to stay. Take a look at a few ways to optimize your email marketing campaign.
There is no question that the digital marketing trend known as blogging should be included as part of your marketing strategy. According to Tech Client, small businesses with blogs generate 126% more leads. Through blogging, you give yourself credibility and attract new customers simultaneously. Since 77% of internet users read blogs, it is critical to constantly update content on your website by writing engaging and relevant blogs for your audiences. Here are some tips to writing successful blog posts.
Millennials are like the first-born child who would always get the attention of parents. That is, until the second child, or Generation Z, is born and slowly steals the limelight. In this instance, however, we are not talking about the attention of parents, but instead talking about the attention of marketers. Now that Gen Z is close to passing the Millennial generation in numbers, marketers are slowly switching gears to target Gen Z, which will soon make up almost one-third of the world’s population of 7.7 billion people by 2019. Here’s what social marketers need to know about Generation Z and how they differ from Millennials.