No matter your business, the old sales mantra has always been “A-B-C…Always Be Closing”. But in reality, even the best “Closer” will have little success if you and your business is not generating and nurturing leads constantly.
The most time consuming and expensive aspect of ANY business is generating and nurturing leads to get them closer to a buying decision.
Sales people will tell you closing is hard- but creating opportunity is harder. Closing someone once they have moved into the consideration phase should be straight forward. But if you don’t have a steady stream of new leads working their way into your workflow – or you haven’t given them enough information or value in the awareness stage to move them to consider your product or services your business will ultimately fail.
Inbound Marketing is the process of enabling your brand to be found by customers searching for solutions to the problem your product or service solves. How is this done?
Basically a successful Inbound Marketing strategy incorporates the tactics of content marketing, Social Media marketing and the power of Search Engine Optimization. By offering value to a potential customer and delivering content that answers the queries they give to search engines before they enter into the sales funnel gives you and your business a decided advantage.
Marketing and sales success is often realized by the companies who have a brand strategy, a creative strategy, an outbound marketing strategy and an inbound marketing strategy as opposed to just a marketing plan and a sales process.