Viral video is an extremely powerful tool for companies. Everyone can make a video, even a genuinely funny one or sad one. But not everyone can get their video to go viral. 300 hours of video are uploaded to YouTube every minute, compared to 100 hours of video every minute just a year ago. Needless to say, YouTube has become pretty saturated with content. This is not saying that every video is uploaded with the intention of going viral, but that doesn’t make the field of competition any smaller.
When a video goes viral, it means that video has been watched millions of times within a 3-7 day span. This is obviously not an easy feat to achieve, and with over 4 billion videos being watched on YouTube every day, it’s harder than it’s ever been. But this doesn’t mean compelling content isn’t created every day. Take 12 year-old Stephanie from Houston, Texas for example. Stephanie’s father is an astronaut and is often away from his family for long periods of time. Recently, he was working on the International Space Station and would be away for seven months.
Hyundai heard Stephanie’s story and helped make her dream of sending a message to space a reality. 11 Hyundai Genesis’ drove through the sand of Delamar Dry Lake in Nevada leaving behind an image Stephanie’s father will never forget: the largest tire track image ever. The “Hyundai: A Message to Space” video has now been watched over 69 million times, making it a viral video legend. Hyundai helped give Stephanie a platform to deliver the message she wanted, while YouTube helped Hyundai deliver their message. Viral video allows companies and people to deliver a message that was perhaps unintended, but exponentially more powerful. Stephanie wanted to write her dad a message, and the whole world got to see it.