Blog

5 Digital Marketing Trends

Graph showing rise in technology

As marketers of our brands, we all strive to ride the crest of the wave and be on top of the latest digital marketing trends.  As we enter the back half of summer 2016, digital marketing trends that will excel in 2017 are starting to take shape.  When researching the spotlight of digital marketers/agencies and consumers this year, the following areas will continue to grow at a rapid rate.

Video

As marketers of our brands, we all strive to ride the crest of the wave and be on top of the latest digital marketing trends.  As we enter the back half of summer 2016, digital marketing trends that will excel in 2017 are starting to take shape.  When researching the spotlight of digital marketers/agencies and consumers this year, the following areas will continue to grow at a rapid rate.

It’s no secret that the use of video in content marketing is on the rise.  In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your marketing plan.  Just to name a few, here are some reasons video has proving to be effective...Higher retention rates, better email click-throughs, improved SEO, higher customer conversions...are to name a few.

Over 46% of video is consumed on mobile technology. This is predicted to grow in the next twelve months as advertisers get creative with their consumer marketing hooks.  If you are in business today and want to reach out to your customers you need to incorporate video in your marketing.

Snapchat

Created by 3 Stanford University students, Snapchat is an image messaging and multimedia mobile application with 10 billion video views per day.  The biggest demographic is millennials, however as with Facebook the generation change is happening as we speak. More and more people of all ages are getting onboard.  The increased use of video on the platform will give advertisers the ability to tell short stories.

Content Marketing

Pre-internet, it was about space.  Post-internet, it is about attention.  Content is defined by Purpose, Format and Topic.  Content gives access to consumers and attracts strangers to your website.  The goal is targeting the correct content to reach the right people at the right time with the right information.

  • Focus on content to your Buyer Persona and where they are in the Buyer’s Journey.
  • Less is more...make it easy to consume
  • Keep it educational, not promotional.  
  • Focus on information first and design second

Mobile Marketing

Consumers are now connected via personal device 24/7 -driving expectation that everything is available at our fingertips.  Decisions are made in seconds, proving that where we are and what we are doing often drives our needs.  Marketing can break boundaries b/w online and offline marketing and reach consumers in the moments that matter, fostering online discovery with offline action.  91% of search is in-the-moment...according to Google.  The growth in online sales is incredible and continues to become the first option for many buyers.  This will continue to increase as mobile marketing continues to grow as users move away from purchasing on a pc or laptop.  Consumers are telling us to create a user experience that makes it super easy to buy their product or service all from their mobile phone.  For information on search engine marketing, click here...

Inbound Marketing

Telemarketing and cold calls are a thing of the past.  People don’t want to be sold...They want to be educated.  Inbound marketing uses a permission-based approach to reach people organically through SEO, blogs, and social media.  Instead of interrupting consumers with ads, inbound marketing leverages remarkable content that solves a real problem for your target market, driving potential customers directly to your website where you can pull them into your sales process.  Inbound Marketing delivers 54 percent more leads than traditional marketing at much lower costs.  Read the four things you should do to make Inbound Marketing show success for your bottom line:

4 Things Small Businesses Need to Succeed with Inbound Marketing - Hootsuite

 

At Balance Marketing Group, we build inspired brands.  
If you are interested in a free marketing assessment,
fill out the form below...

Archive