Email marketing continues to prove itself as a top performer in generating the highest return on investment (ROI) for companies. In 2016, ROI was $44 for every $1 spent in email marketing. With 86% of professionals and 73% of millennials preferring to use email for business communication, according to HubSpot, there is no question that email marketing is here to stay. Take a look at a few ways to optimize your email marketing campaign.
- Develop the Right Subject Line
Keep it short, sweet, and creative. Fewer characters in a subject line mean an increased email open rate. Subject lines with fewer words receive the most responses, while 69% of email recipients use the subject line alone to report whether or not an email is spam.
- Be Mindful of Sender Name
The sender name can be one of the main reasons your email recipient sends your email straight to the trash or spam folder. To ensure a bulk marketing email gets opened, use a short name that recipients will immediately recognize. 68% of Americans open their emails based on the “from” name they see in their inbox (99Firms).
- Personalize Your Emails
A market study by Experian Marketing Services found that personalized marketing emails had 29% higher unique open rates and 41% higher unique click rates than generic emails.
- Optimize for Mobile Devices
- Include Alluring Calls to Action (CTA)
Decide what type of conversion you want from your email marketing campaign. Make your call-to-action button or link something recipients cannot miss. Use engaging call-to-action words that are clear, effective, and encourage an action to be made. Offer something worth opening.
- Add Engaging Visuals and Videos
- Post at the Right Time
For more tips, hacks, and statistics on email marketing optimization, take a look at the infographic from the team at 99Firms.