According to Cisco, 82% of internet traffic will be video by the year 2021. With the increase in online video content, brands will have to compete for the attention of consumers on platforms including but not limited to Facebook, YouTube, Instagram and Snapchat. Here are seven tips for creating successful video marketing campaigns.
1. Create a Hook
The average human attention span is about 8 seconds, so creating an engaging hook is essential for longer and more frequent video views. The opening seconds of a video should clearly state what the video is going to be about. A video’s purpose could be to entertain, educate, and inspire according to Think with Google.
2. Tell a Story
Connecting with viewers by telling a story will yield better results than a video aimed to solely drive sales, according to Buffer. Telling a story can hold a viewer’s attention if the story is relatable to that individual. Due to our short attention spans, shorter videos ranging from 30 seconds to a minute usually engage people more and have longer lasting impressions.
3. Optimize for Search
Use clear and accurate titles and video descriptions using relevant keywords. Make it easy for viewers to find videos they actually want to watch. Use a thumbnail that will catch people’s eye, as this will be the first thing they see while scrolling through their timelines. Since 85% of people watch videos without sound, be sure to include text or captivating visuals within videos for best results.
4. Establish Credibility
Why should people watch and believe the content in your videos? Be sure all your information is accurate and credible. If possible, include testimonials or ways to ensure people you know what you’re talking about.
5. Include a CTA
Including a call to action at the middle or end of videos tend to have the most success. The post-roll call to action that comes at the end of a video is the most popular, although the mid-roll call to action converts the most.
6. Know Your Audience
Create video content that your audience wants to see! Target specific demographics for better results or test different methods to find out what works best.
7. Keep It Creative and Original
Think outside the box when it comes to your video marketing strategy. Be creative and if something doesn’t work, try and try again, making the proper modifications each time. Demand attention from your audience, and make them stick around for more.