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The Generation Z Takeover

On September 12, 2018

/ Marketing, / mobile marketing /

Millennials are like the first-born child who would always get the attention of parents. That is, until the second child, or Generation Z, is born and slowly steals the limelight. In this instance, however, we are not talking about the attention of parents, but instead talking about the attention of marketers. Now that Gen Z is close to passing the Millennial generation in numbers, marketers are slowly switching gears to target Gen Z, which will soon make up almost one-third of the world’s population of 7.7 billion people by 2019. Here’s what social marketers need to know about Generation Z and how they differ from Millennials 

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Enhancing Customer Experience Through Mobile Retailer Apps

On September 03, 2018

/ Marketing, / mobile marketing, / Online /

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Recipe for Social Media Marketing Success

Recipe Courtesy of Balance Marketing Group

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Importance of Online Reviews for Social Media Transparency

On August 23, 2018

/ Marketing, / Social Media, / Online /

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Back to School Advertising

In a world full of advertising clutter, marketers need to create striking social media campaigns that will make lasting impressions on consumers. The end of July and the beginning of August mark the beginning of back-to-school shopping. On average, $828 billion is spent annually each year on back to school supplies. That billion-dollar number is music to the ears of many advertisers.

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