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Marketing and A.I. Technology: A Successful Relationship

In our society, Artificial Intelligence Technology (A.I.) has made strides toward making our lives much easier.  A.I. gives us access to information in the blink of an eye.  As time goes on, the objective is to make A.I. technology smarter and smarter, incorporating it into our lives in several different aspects; one of those aspects being in marketing.

Today, several companies have invested a great amount in A.I. research.  Among new marketing trends, A.I. is extremely relevant in our data-driven marketing world.  A.I. plays a crucial role in learning about a company's audience and how to fulfill their needs.  Machine Learning (ML) is one of many key components in A.I. that has helped marketers! 

Machine Learning (ML) can help marketers understand data and their customers' intent in order to create a more personalized customer experience.  Learning more about a company's target audience means more on-target marketing campaigns and the opportunity to customize that content.  With more individualistic content, a company's target audience is more likely to pay attention while also feeling unique.  Deep Learning, which is an area in ML, is also a great way to connect with the audience, since it learns what a company's customers like and makes suggestions as to what they may like.  It helps to understand what a particular person may be interested in, making it easier for companies to learn about different people within their target audience.  ML helps create a more personal relationship between a company and its target audience. 

A.I. has become a vital part of marketing.  Information is at our fingertips with A.I., and it makes analyzing data and getting to know customers so much easier.  A.I. in marketing means more opportunities to engage with customers and cater to their individual needs.  One thing is for sure: The relationship between marketing and A.I. technology holds promise! 

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Integrating Customer Service  in Managing Your Online Reputation

For many people, the internet appears to be a great place to vent about a bad experience in hopes to warn others or discover some sort of solution.  In order to prevent unhappy customers from posting about your company or service again, you must first solve their problem. Here are some ways to integrate customer service methods in managing your online reputation: 

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Facebook Introduces "Watch" for New Video Content

 

Facebook continues to grow and transform with each passing year.  Adding onto their already successful platform, Facebook introduces "Watch," a new video hub that has been in the works for the last few months.  It will appear as a tab in the mobile app and desktop version as well.   "Watch" would showcase new shows from different publishers and networks, such as A&E, Mashable, National Basketball Association, National Geographic, along with others. 

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Online Video Marketing's Next Frontier - The Living Room

On August 08, 2017

/ Video Marketing /

When I say Online Video Marketing, most think of the mobile phone.  But there is a migration of viewership many have not predicted or may even be noticing.  The proliferation of the smart television in most living rooms has splintered digital content producers platforms away from the mobile device and on to television screens across America.

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Don't Let Your Mobile Marketing Strategies Get Caught In The Dust

On January 04, 2017

/ mobile marketing /

Marketing is moving at the speed of light.  As Albert Einstein so eloquently stated, “To keep your balance, you must keep moving”...


A recent ComScore Report detailed that over 60% of all internet traffic in the United States is on a mobile device, up almost 50% from last year. 

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